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Home | Internet Marketing | 5 Easy Link Building Methods

5 Easy Link Building Methods

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One important aspect of Search Engine Optimization is Link Building.

Getting a steady flow of new links pointing to your web pages is crucial if you want to get high search engine rankings.

Free Link Building

Free Link Building is pretty easy to come by. However, what you are basically sacrificing instead of money, is your time.

But there are several ways to go about building links without spending any money. The key for any of them to be effective is to have worthwhile content on your website or blog. Worthwhile content that people will naturally want to link to is called Link Bait.

Even if you can get people to visit your site through some SEO tactics, they will not stay, or return, if you are not offering something that is valuable to them.

Link Requests

You can manually go out and ask webmasters to link to your content.

Just send them an email introducing your site, and ask them if they would consider linking to it. What often happens is that they will ask for a link, in return, back to their site. This is called reciprocal linking. And while it is "better than nothing", you really get more out of one-way links into your site. Either way, this is free of charge to do.

Forum Signatures and Social Media

One of the most popular methods of free link building today is participating in forums, in social media sites, and on blogs.

Depending on the site you participate in, you can either have a link that goes back to your website within your post or text, or your signature can contain a link.

The key to succeeding with this strategy is to offer helpful advice, suggestions or information, and to ask real questions.

You won't get many people clicking on your links if you only post the link along with some promotional text. In fact, spamming your links in forums will mostly get your account banned.

It's also a good idea to fill out your profile as much as possible, using keywords, and to include a photograph.

Article Marketing

Article marketing is a third way to get links back to your website or blog.

This takes a little more time, and you do have to be able to write a little bit. However, do not think you need to be an expert writer.

As long as you can come up with a 500-word article that is clear, concise, and doesn't have spelling or grammatical errors, then you are qualified.

You can also hire someone to write for you for pretty low rates, but remember that the quality of the article will probably correspond with what you are willing to pay.

If at all possible, start writing the keyword-targeted articles yourself, and as you start to progress, you can consider having someone else do it for you or with you.


You can submit your article to the various directories and search engines. Start with the free ones if you are on a budget and add a paid one every week or month as your budget allows.

When submitting, keep in mind that your descriptions should not be promotional and should not include the name of your website in them, so as to increase your chances of being accepted.

Web Design Links

Use your favorite web design software to create unique website templates and release them for free under the Creative Commons Attribution License.

Each website template you create will have a link back in the footer of each page which people must keep in place in order to use your template legally.

Submit the template to high traffic websites which accept web template submissions, or make your own Website giving away free web templates.

There are many more ways to go about free link building, but the above tips should be enough to get the creative juices flowing.

Internet Marketing Article reprinted with permission from WebTipsPro.com.

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